I love this video, it has great tips by Jesse Schell about Gamification of our every day activities.
Emails are still one of best ways to communicate and spread the word about your business but since average user gets over 100 emails per day, they have become immune to them. User’s determine either to click open an email or dump it based on the Subject Line and first few words of the email body. Thats why its important to create an email Subject Line that would get the user to open your email.
6 Tips I share below have helped me increase my email opening rate by 38%:
- Make it Time Sensitive
- Create a subject line, such that it creates “time sensitivity” of an offer
- Examples: GAP uses this method to entice its users to open the email:
- 30% until, 1PM Wednesday OR “Free Shipping for next 24 hours on Jackets” OR “10GB of Extra storage to first 100 Signups“
- Use Listicals
- Listicals are articles that share lists about a topic. eg: 5 ways of doing this… OR 10 Steps to Financial freedom etc.
- If you look at all magazine covers, almost every one will have some sort of List because it catches users eye and tells the user that by doing these 5 things they will achieve their goal.
- BuzzFeed has created a business based on listicals and people are hooked to it.
- “10 ways to lose weight without exercising” OR “5 Steps to Financial freedom” OR “7 ways to increase your CTR by 33%”
- Use words in the subject line that create a perception that user would “lose” something if they don’t read the email
- Use of words that highlight mistakes or errors that user might be making which are leading to some sort of “loss” in their business or personal life, this will encourage the user to click open the email, so they don’t keep making the mistakes.
- “5 Mistakes you are making when managing Money” OR “3 Worst ways to send an email” OR “7 Deadly Chemicals on your Kitchen table”
- Write your subject line as if you are responding to user’s email
- This is a sneaky way marketers use to get people to open their emails. When I first noticed it for first time, I was pissed but then I looked back at how many times that trick has made me open emails that I would have not opened, I began to appreciate the cleverness of it. Use this by caution because you do not want to piss off your customers.
- Start your Email Subject line with “Re:” before the subject line, RE is symbol email services automatically insert when we Reply to any email and assume that the person is replying to our email. This increases our chances to open the email.
- “RE: Your Subject Line” OR “RE: How can I increase my CTR?”
- Ask a Question in the subject line that pertains to your target audience
- Ask a question in the subject line, that highlights your audience’s “concerns” that can be solved by your product/service.
- “Do you want to increase your CTR by 28%?” OR “Do you want to take your next vacation for FREE?”
- Mention about “Guide” or “Tips” in the subject line
- We love hearing about Tips and Guides that would help us do better in business or personal lives. Try adding the words “Guide” “Tips” “Hints” etc to your subject line so user gets perception that this “Guide” will help them do better in life.
- “35 Steps Guide to Facebook Marketing” OR “Free GUIDE to increase your CTR by 28%”
Please feel free to mix n match all the tips to create a subject line that would entice your users open your email and increase communication.
Please do share any additional tips you might have, in the comments so we all can learn and grow together.
I was getting bombarded with requests to try the game from my friends and when I looked at the game, I found it very interested that how they have managed to attract & engage audience at such a mass level.
As I was researching to find what made the game addictive, I found pretty cool article by Nir Eyal which points out and interesting way the game is using to attract users.
Check it out…
Recently, I started looking into the explosively popular new game Kim Kardashian: Hollywood. The game has ranked at or near the top of Apple’s U.S. App Store charts for the most downloaded free game. Industry watchers say the app could gross $200 million annually and net Kardashian a sizable chunk of the game’s profits.
My line of work is researching what makes some products so compelling and in the case of the Kardashian game, I wanted to know what was behind the app’s phenomenal growth.
I soon discovered that one potential driver of all of its installs is a rather sneaky tactic that exploits user error and can unwittingly post messages to players’ Twitter accounts.
It’s called the “viral oops.”
Great post by Nate Desmond on 5 Psychological Principles that can help you increase Conversion rate for our websites.
- Law of Pithiness
- Simplicity WINS. Don’t make your users think and minimize the learning curve for your project.
- Law of Past Experience
- This law indicates that our previous experiences contribute to our interpretation of current experiences.
- Principle of Cost/Benefit Analysis
- Human behavior is heavily influenced by the relationship of the action’s perceived benefit (downloading an ebook or app) VS the perceived cost (entering an email address)
- Fitt’s Law
- It means that you can increase CTR to a desired action by making the target larger (i.e. a button rather than text) and placing near the expected mouse location.
- Facial Recognition
- As humans, we subconsciously watch for other humans. When we come across a human face on a website, we will 1. immediately jump to it and 2. assess the emotions showing on the face. None of this is intentional, and we might not even realize it. So, now your visitors will notice if you put a face on your website and it would affect the Conversions.
This is great post by Garrett Moon & below are the key take aways from his post.
89% of the content that is created is never shared more than 100 times!
Here are the 6 key takeaways from the post:
- Lists posts are huge and were the most likely type of post to be shared more than 1,000 or even 100 times
- List-posts Do Best On Facebook, Twitter, and LinkedIn
- Posts that used words like ‘you and your’ in their headline performed extremely and were shared frequently
- People really like content that helps they do something awesome, like win something for free or learn something new
- Both Facebook and Google+ are surprisingly home-oriented, with top words like ‘recipe’ and ‘homemade.’ Twitter on the other hand tends to be more business and technology focused.
- Video Is Most Popular On Facebook
- Emotional Headlines Get Shared More
To read more, please see the FULL Article here…