TEst Post 3

What is Lorem Ipsummmmm?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

 

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.


Test Post 2

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

 

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.


Test Post 1

5 Customer on boarding mistakes to avoid

  1. Asking user to register too early
    • Don’t ask users to register in order to experience your product. Get them to go thru your product, take some action and then ask them to register.
      • eg: if you have a gaming product, let the user play the game, earn at least 1 badge and then ask them to register in order to retrieve that badge. At that point, user would have put in effort in to the game and would be much more likely to register.
      • eg: Saas based product, Get the user to play around with the product, take it for a test drive and do some action so they feel invested in the product. After they have invested some time or information, then ask the user to register.
  2. Displaying all instructions at once
    • Some apps or websites have bad habit of displaying all the instructions on a single long over whelming screen, STOP doing that. It is far too much information for the user to comprehend and remember and worst of all, it gives an impression that your product is complex and difficult to use.
    • First of all, try creating the product in such a way that the product is very easy to use. But in case, you product requires some instructions, please split them in few screens and walk the user thru it.
  3. Not giving users an option to skip
    • This is very simple mistake but I have seen so many apps miss it. Users are much smarter than what we might then and are familiar with the basic product flow dynamics or they might be reinstalling the app and would already be familiar with how to use your product..
    • Make sure you give them the option to skip instructions or other screens that could hinder their experience. You do not want to annoy your experienced users.
  4. Asking too much information for registration
    • So many apps & websites are guilty of this and ask too much information when user is trying to register. Try to minimize the registrations steps so you can get the user faster to a point where they can user your kick ass product.
    • I have seen apps/websites ask plethora of information eg:
      • first name
      • last name
      • user name
      • email
      • confirm email
      • passward
      • confirm passward
      • Check here to agree with Terms of Sale
    • Remove it all, and keep it simple by just asking
      • User Name
      • Email
      • Pass
    • By keeping it simple, you will be able to on board users much faster and avoid annoying them.
  5. Ignoring page load times
    • According to Radcare case study, every 2 secs delay in load time can lead to 87% increase in app abandonment.
    • if you have spent all this time, creating an amazing app/website, please spend some time to make sure that your pages load up faster.
    • In today’s world, users expect product to be flawless right out of the box and work at lightning speed.

Marketing Tips

Marketing tips
Neil Patel, Co-Founder, Kissmetrics, @NeilPatel

Don’t miss out on the next edition of Pioneers Festival:
http://ift.tt/1wzGCwf

Being the co-founder of Kissmetrics and due to his vast knowledge and experience in Marketing 2.0, Neil is a well respected figure in the world of growth hacking. You need more traffic, more customers, more traction? Learn some of Neil’s tricks to rocket your startup to the next levels.
via YouTube http://youtu.be/PWshoKN952k


5 Customer on boarding mistakes to avoid

Customer On Boarding

5 Customer on boarding mistakes to avoid

  1. Asking user to register too early
    • Don’t ask users to register in order to experience your product. Get them to go thru your product, take some action and then ask them to register.
      • eg: if you have a gaming product, let the user play the game, earn at least 1 badge and then ask them to register in order to retrieve that badge. At that point, user would have put in effort in to the game and would be much more likely to register.
      • eg: Saas based product, Get the user to play around with the product, take it for a test drive and do some action so they feel invested in the product. After they have invested some time or information, then ask the user to register.
  2. Displaying all instructions at once
    • Some apps or websites have bad habit of displaying all the instructions on a single long over whelming screen, STOP doing that. It is far too much information for the user to comprehend and remember and worst of all, it gives an impression that your product is complex and difficult to use.
    • First of all, try creating the product in such a way that the product is very easy to use. But in case, you product requires some instructions, please split them in few screens and walk the user thru it.
  3. Not giving users an option to skip
    • This is very simple mistake but I have seen so many apps miss it. Users are much smarter than what we might then and are familiar with the basic product flow dynamics or they might be reinstalling the app and would already be familiar with how to use your product..
    • Make sure you give them the option to skip instructions or other screens that could hinder their experience. You do not want to annoy your experienced users.
  4. Asking too much information for registration
    • So many apps & websites are guilty of this and ask too much information when user is trying to register. Try to minimize the registrations steps so you can get the user faster to a point where they can user your kick ass product.
    • I have seen apps/websites ask plethora of information eg:
      • first name
      • last name
      • user name
      • email
      • confirm email
      • passward
      • confirm passward
      • Check here to agree with Terms of Sale
    • Remove it all, and keep it simple by just asking
      • User Name
      • Email
      • Pass
    • By keeping it simple, you will be able to on board users much faster and avoid annoying them.
  5. Ignoring page load times
    • According to Radcare case study, every 2 secs delay in load time can lead to 87% increase in app abandonment.
    • if you have spent all this time, creating an amazing app/website, please spend some time to make sure that your pages load up faster.
    • In today’s world, users expect product to be flawless right out of the box and work at lightning speed.

These are few customer on boarding mistakes to avoid and hopefully it helps you to increase your customer acquisition.


Gamification Principles by Jesse Schell

I love this video, it has great tips by Jesse Schell about Gamification of our every day activities.


6 Tips on writing Killer Email Subject Lines

6 tips on writing killer email subject line

Emails are still one of best ways to communicate and spread the word about your business but since average user gets over 100 emails per day, they have become immune to them. User’s determine either to click open an email or dump it based on the Subject Line and first few words of the email body. Thats why its important to create an email Subject Line that would get the user to open your email.

6 Tips I share below have helped me increase my email opening rate by 38%:

  1. Make it Time Sensitive
    • Create a subject line, such that it creates “time sensitivity” of an offer
    • Examples: GAP uses this method to entice its users to open the email:
      • 30% until, 1PM Wednesday OR “Free Shipping for next 24 hours on Jackets” OR “10GB of Extra storage to first 100 Signups
  2. Use Listicals
    • Listicals are articles that share lists about a topic. eg: 5 ways of doing this… OR 10 Steps to Financial freedom etc.
    • If you look at all magazine covers, almost every one will have some sort of List because it catches users eye and tells the user that by doing these 5 things they will achieve their goal.
    • BuzzFeed has created a business based on listicals and people are hooked to it.
    • Examples:
      • 10 ways to lose weight without exercising” OR “5 Steps to Financial freedom” OR “7 ways to increase your CTR by 33%”
  3. Use words in the subject line that create a perception that user would “lose” something if they don’t read the email
    • Use of words that highlight mistakes or errors that user might be making which are leading to some sort of “loss” in their business or personal life, this will encourage the user to click open the email, so they don’t keep making the mistakes.
    • Examples
      • 5 Mistakes you are making when managing Money” OR “3 Worst ways to send an email” OR “7 Deadly Chemicals on your Kitchen table”
  4. Write your subject line as if you are responding to user’s email
    • This is a sneaky way marketers use to get people to open their emails. When I first noticed it for first time, I was pissed but then I looked back at how many times that trick has made me open emails that I would have not opened, I began to appreciate the cleverness of it. Use this by caution because you do not want to piss off your customers.
    • Start your Email Subject line with “Re:” before the subject line, RE is symbol email services automatically insert when we Reply to any email and assume that the person is replying to our email. This increases our chances to open the email.
    • Examples
      • RE: Your Subject Line” OR “RE: How can I increase my CTR?”
  5. Ask a Question in the subject line that pertains to your target audience
    • Ask a question in the subject line, that highlights your audience’s “concerns” that can be solved by your product/service.
    • Examples
      • “Do you want to increase your CTR by 28%?” OR “Do you want to take your next vacation for FREE?”
  6. Mention about “Guide” or “Tips” in the subject line
    • We love hearing about Tips and Guides that would help us do better in business or personal lives. Try adding the words “Guide” “Tips” “Hints” etc to your subject line so user gets perception that this “Guide” will help them do better in life.
    • Examples
      • “35 Steps Guide to Facebook Marketing” OR “Free GUIDE to increase your CTR by 28%”

Please feel free to mix n match all the tips to create a subject line that would entice your users open your email and increase communication.

Please do share any additional tips you might have, in the comments so we all can learn and grow together.

thank you

-V