I was getting bombarded with requests to try the game from my friends and when I looked at the game, I found it very interested that how they have managed to attract & engage audience at such a mass level.
As I was researching to find what made the game addictive, I found pretty cool article by Nir Eyal which points out and interesting way the game is using to attract users.
Check it out…
Recently, I started looking into the explosively popular new game Kim Kardashian: Hollywood. The game has ranked at or near the top of Apple’s U.S. App Store charts for the most downloaded free game. Industry watchers say the app could gross $200 million annually and net Kardashian a sizable chunk of the game’s profits.
My line of work is researching what makes some products so compelling and in the case of the Kardashian game, I wanted to know what was behind the app’s phenomenal growth.
I soon discovered that one potential driver of all of its installs is a rather sneaky tactic that exploits user error and can unwittingly post messages to players’ Twitter accounts.
It’s called the “viral oops.”
Great post by Nate Desmond on 5 Psychological Principles that can help you increase Conversion rate for our websites.
- Law of Pithiness
- Simplicity WINS. Don’t make your users think and minimize the learning curve for your project.
- Law of Past Experience
- This law indicates that our previous experiences contribute to our interpretation of current experiences.
- Principle of Cost/Benefit Analysis
- Human behavior is heavily influenced by the relationship of the action’s perceived benefit (downloading an ebook or app) VS the perceived cost (entering an email address)
- Fitt’s Law
- It means that you can increase CTR to a desired action by making the target larger (i.e. a button rather than text) and placing near the expected mouse location.
- Facial Recognition
- As humans, we subconsciously watch for other humans. When we come across a human face on a website, we will 1. immediately jump to it and 2. assess the emotions showing on the face. None of this is intentional, and we might not even realize it. So, now your visitors will notice if you put a face on your website and it would affect the Conversions.
This is great post by Garrett Moon & below are the key take aways from his post.
89% of the content that is created is never shared more than 100 times!
Here are the 6 key takeaways from the post:
- Lists posts are huge and were the most likely type of post to be shared more than 1,000 or even 100 times
- List-posts Do Best On Facebook, Twitter, and LinkedIn
- Posts that used words like ‘you and your’ in their headline performed extremely and were shared frequently
- People really like content that helps they do something awesome, like win something for free or learn something new
- Both Facebook and Google+ are surprisingly home-oriented, with top words like ‘recipe’ and ‘homemade.’ Twitter on the other hand tends to be more business and technology focused.
- Video Is Most Popular On Facebook
- Emotional Headlines Get Shared More
To read more, please see the FULL Article here…
This story is about the launch of Harry’s, a new men’s grooming brand.
Specifically, it will explain how they gathered nearly 100,000 email addresses in one week (!). This post includes all the email templates, open-source code, and insider tricks that you can use to replicate their success. It’s similar in depth to my previous how-to post, Hacking Kickstarter: How to Raise $100,000 in 10 Days.
This post is of great personal interest to me, as I’ll be doing a ton of fun stuff with email soon. For a sneak peek, click here. Now, on to Harry’s…
Harry’s started small and grew quickly. They now have 40 domestic employees, an online store, a barbershop in New York, and a thriving online magazine called Five O’Clock. Harry’s also recently raised 100+ million dollars to buy the 94-year-old German factory that makes it blades. By doing so, they added 427 people to their team. Today, you can find Harry’s products on harrys.com, in select J Crew stores, and at more than 65 men’s boutiques and hotels across the country.
Please see list of 27 most relevant Mobile ad networks that you can tap into for Revenue generation for your mobile app. If you know of others, let me know I can add that to the list.
|Reward Network||iPhone||Android||Payment Model||Ad Format|
|1||Kiip||Yes||Yes||CPI||Reward Network and developers make money per reward claim|
|2||Paedae||Yes||Yes||CPI||Reward Network and developers make money per reward claim|
|3||Smaato||Yes||Yes||CPC, CPM||Banner, Expandable, Interactive Banner, Floating Banner, Video, Text|
|4||Jampp||Yes||Yes||CPM, CPC, CPI & CPA||-|
|5||Senddroid||No||Yes||CPM||Push Notifications, Icon ad, Alert Ads|
|6||Startapp||Yes||Yes||CPI||Interstitial, Native, Banner, Exit ad, Slider|
|7||PlayHaven||Yes||Yes||CPI||App Walls, Interstitial|
|8||Aditic||Yes||Yes||CPC||Banner, Expandable, Interstitial, Splash Screen, Video|
|9||Mobfox||Yes||Yes||CPC, CPM||Video, Banner|
|10||Adfonic||Yes||Yes||CPC, CPM||Banner, Interstitial, Video, Rich Media|
|11||MoPub||Yes||Yes||CPC, CPM||Banner, Expandable, Interstitial, Video, ORMMArich Media Ads, Landing Page|
|12||Tapjoy||Yes||Yes||CPI||Banner, Interstitial, Video, Offer Wall|
|13||Flurry||Yes||Yes||CPC, CPM, CPI||Banner, Interstitial, Video, Takeover|
|16||HUNT||Yes||Yes||CPC, CPM, CPA||Banner, Expandable, Interstitial, Video|
|17||Jumptap||Yes||Yes||CPC||Banner, Interstitial, Video, Rich Media|
|18||InMobi||Yes||Yes||CPC, CPM||Banner, Expandable, Interstitial, Video, Text, Rich Media|
|19||Madvertise||Yes||Yes||CPC, CPM||Banner, Expandable, Overlay, Video Overlay, Flip, Engagement|
|20||Admoda||No||Yes||CPC, CPM||Banner, Post-roll, Text, Click-to-Call|
|21||AdMob||Yes||Yes||CPC||Banner, Smart Banner, Interstitial, Search, Table|
|22||MobPartner||Yes||Yes||CPC, CPI, CPS||Banner, Interstitial, Video, Offer Wall|
|23||mMedia||Yes||Yes||CPC, CPM, CPA||Banner, Interstitial, Interactive Video, Rich Media|
|24||Mojiva||Yes||Yes||CPC, CPM||Banner, Expandable, Interstitial, Video, Text, Table|
|25||Leadbolt||Yes||yes||CPC, CPA||Native Ads, Interstitials, Audio, Video, Floating, Banner, In-app, App walls|
|27||iAd||Yes||No||CPM||Banner, Interstitial, Pre-roll, MREC (Revenue split 70% for Developer, 30% Apple)|